HP Indigo helped Diageo deliver an exclusive Epitome Reserve

India's first artisanal Limited edition whisky

Diageo Republic of india's leading beverage company set out to launch India'southward outset small-batch, artisanal arts and crafts, 100% rice whisky in only lxxx days, information technology knew information technology wasn't just the alloy that had to be flawless.

"This was an opportunity to create a luxury whisky in India and a central part of our company'southward premiumization strategy," recalls Vikram Damodaran, Diageo India, chief innovation officer. "So, at that place was enormous pressure to get every item – from the flavor to the packaging and product feel – perfect."

The beautiful golden liquid blend is similar no other whisky in India as it'southward made of locally-sourced rice from the northern frontiers of Punjab, which then travels over 2,000 km to be matured in Goa in bourbon casks over 3 years, and and then finished in PX Sherry and Cherrywood casks in a 50-twelvemonth-onetime warehouse. This limited-edition whisky has been launched in an exclusive batch of two,000 numbered bottles, some other first for the country. To emphasize the exclusivity of its whisky, Diageo Bharat called on Trigon Digital's expertise and the cutting-border HP Indigo 25K Digital Printing to help it create individually numbered bottles.

HP Indigo – Delivering minor-batch and variable printing at a speed

"Due to the small-scale batch size and variable printing needed, we knew information technology wasn't going to be possible to use conventional printing engineering science here," says Hiren Dedhia, Diageo India's design head. "Nosotros also needed a fast turnaround if we were to run into our extremely ambitious timeline for launching the brand—which was only eighty days."

After weighing up the options, the team at Diageo India recognized that Trigon's HP Indigo 6900 Digital Press would be much the all-time choice for its task. As digital press doesn't require press plates, the HP Indigo 6900 Digital Press enables Trigon to offer its customers print runs with no minimum size, greater flexibility, and shorter atomic number 82 times. It also allows Trigon to automate more production processes, helping them to deliver jobs with maximum efficiency and cost-effectiveness.

The printer'south variable information printing feature, used in combination with HP SmartStream Designer software, meant Trigon was able to easily suit Diageo Republic of india's asking for each bottle to feature its own unique number.

Providing infrequent color matching capabilities

HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are fix forth in the limited warranty statements accompanying such products and services. Cypher herein should be construed equally constituting an additional warranty. HP shall not exist liable for technical or editorial errors or omissions contained herein.

For Diageo Bharat'due south design team, HP Indigo's power to print on a huge range of substrates – from plastic films and foils to drinking glass and wood – and exceptional color matching capabilities were also significant advantages.

"Even though each bottle was different, we needed our branding and the residue of the packaging to be consistent across the whole print run," says Dedhia. Experimenting with an uncoated substrate for the kickoff time meant the stakes were even higher for the company.

"It was a chance merely HP Indigo's ability to produce consistently amazing print quality regardless of the substrate meant we got the perfect colour match we were after," says Dedhia. "The squad at our design agency Butterfly Canon was amazed at how good information technology was." With the HP Indigo 6900 Digital Press, Trigon was also able to turn the task around quickly without compromising on quality, helping the visitor to meet its tight timeline for completing the project.

"Using the HP Indigo Press enabled us to realize our goal of giving each bottle of our limited-edition whisky its own unique number," says Damodaran. "By doing and then, nosotros've been able to create an exclusive product feel that will delight whisky connoisseurs, collectors of artisanal liquors and younger generations of whisky enthusiasts who especially appreciate hyper-personalized experiences. This approach is also helping to bolster our position as a leader in the premium alcoholic beverage market place."

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Source: https://packagingsouthasia.com/type-of-packaging/labels/hp-indigo-brought-life-to-whisky/

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